Your poster printing project's success depends on several
elements, a few of which includes your content, your design, and
your message. An attractive and readable poster printing
material gets your target readers to pay more attention to your
message.
Nevertheless, no matter how good your message is or how great
your ideas are, if you don't have a poster printing design that
is easy to understand, everything will just go to waste.
Before your target readers could even begin to read what you
have to say, their first impression of your business would be
made from your poster printing design. An effective poster
printing design helps you highlight your capabilities, as well
as help your target readers understand your message. Your poster
printing design also keeps you from becoming one of the crowd.
To help you create an effective poster printing design for your
business, here are often made mistakes that can seriously
prevent you from getting the success you desire.
Mistake # 1: A cluttered headline.
At the topmost of the list, what your poster printing design
shouldn't have is a cluttered headline. The problems usually
included with this type of a poster printing design are:
excessive and pointless words, logos that compete with your
poster printing headline, and too many graphic accents.
Headlines don't need too many words to develop your poster
printing message. Words like 'the' are unnecessary that they
only provide clutter to your headline. On the other hand, your
logo should not be made to compete with your target readers'
attention. You can always put your logo away from your poster
printing headline where it can shine and get the attention it
deserves.
Mistake # 2: Absence of white space.
White space is used to create an impact among your poster
printing graphics and text. Hence, your message and images can
help each other to make your poster printing material easier to
understand. White space should appear as margins to help you
outline your text and provide your readers with a spot to rest
their eyes.
White space should also be used to create impact on your
headline. Your white space can help you unclutter your poster
printing headline by providing a breathing room for your text
and your pictures.
Mistake # 3: Use of unnecessary graphic accents that confuse
rather than enhance your poster printing project.
Borders, shaded backgrounds, and rules - all of these are
graphic accents used to supposedly enhance your poster printing
project. However, too much of these graphic accents lead to a
more confused and distracted readers of your poster printing
materials.
The point of having graphic accents in your poster printing
design is to provide a functional barrier among your elements -
contrary to popular belief of using them as decorations.
Mistake # 4: Color in excess.
Color can make your poster printing design a stand out. However,
too much of it can also interfere with your target readers'
ability to easily understand your message, as well as create a
weak image for your business.
The bottom line is that your message is the main element in your
poster printing project. Creating a poster printing design to
help you highlight and emphasize your message should be the main
concern of every business owner and graphic designer starting
their poster printing project.
About the author: Colleen Davis
